<p>Well-known Harvard Business School authors cover the retailing challenges faced each and every day from the perspective of senior management in this case-oriented text. </p>
<p>From marketing to finance to human resources and information systems, readings and cases cover all aspects of a business to give readers a broad picture of the central dilemma faced by managers--finding a way to operate efficiently while satisfying the customer. The cases identify and provide information about critical and contemporary issues confronting retailers. Because many of the companies are well-known, students already possess prior knowledge.</p>

Strategic Retail Management: Texts & Cases

Business & Money

Bell, David E.

Salmon, Walter J.

Management & Leadership

South-Western Pub.

Introduction to Retailing: Text and Cases

See the best price to sell, buy, or rent books by Salmon, Walter J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Salmon, Walter J.

See the best price to sell, buy, or rent books by Salmon, Walter J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Strategic Retail Management: Texts & Cases

Introduction to Retailing: Text and Cases