This casebook offers a collection of 40 decision-focused real cases that can be analyzed from a functional perspective as well as from a corporate strategy level. The cases provide a variety of strategic marketing situations which cover the spectra of large and small, public and private, product and service, domestic and international companies, and involve all functional areas--Target marketing and Segmentation; Buyer Behavior; Industry structure; Environmental analysis; The marketing mix; Customer service and satisfaction; Financial analysis; and International. Appendices cover case analysis and financial analysis. Categorizes cases according to: Segmentation and Buyer Behavior; Industry Structure and Competitive Analysis; International; Product; Price; Promotion; Supply Chain and Distribution; Ethics and Social Responsibility; Comprehensive Cases. B&gt; For Marketing managers and strategists.

Cases in Strategic Marketing

Business & Money

Rosenthal,David

Brown, Lew G.

Rosenthal, David W.

Management & Leadership

PRENTICE/HALL

Your Health Today teaches personal health from a perspective of social responsibility. While each of us has a unique set of individual characteristics that shape our health, environmental factors have an impact on our well-being, too. Your Health Today incorporates the individual, interpersonal, and broader social factors that affect our health, acting as a guide for healthy living in college and beyond. The student-focused features in the seventh edition of Your Health Today highlight current topics, illustrate concepts with new photos and graphs, and invite dialogue among personal health students. These features serve as entry points to classroom discussion, critical thought and practical application of health concepts to students' lives. Many also have accompanying assignable online activities within Connect.

Your Health Today: Choices in a Changing Society

Teague, Michael L.

Mackenzie, Sara L.C.

Health, Fitness & Dieting

McGraw=Hill

About the Author\nSara L. C. Mackenzie, M.D., M.P.H., completed medical school at the University of California-Davis and residency in family medicine at the University of Washington in Seattle. She obtained a master's degree in public health from the University of Washington. Dr. Mackenzie provides direct care for students at the University of Washington student health center. In addition, she is a Senior Lecturer in the School of Public Health and teaches several undergraduate courses ― in large and small groups ― about health, wellness, and illness. As the University of Washington School of Public Health Assistant Dean for Undergraduate Education, she has developed course and program curricula and led workshops on teaching and learning. In addition, she has organized conferences to enhance communication between youth and health practitioners. She is the West Coast medical consultant for Job Corps, a vocational training program for youth that incorporates basic health care, wellness, and employability. Her husband, Paul, and two daughters, Lila and Sydda, fill her life with laughter and balance. Sara enjoys horseback riding and gardening with her family.\nMichael L. Teague received his doctorate in exercise science, health, and recreation from the University of Northern Colorado. He has been a professor in sport, health, and leisure at the University of Iowa since 1975, and he teaches courses in health, performance nutrition, and sports and recreation management for the Department of Health and Human Physiology. He has also developed and taught online courses on personal health, nutrition, and health promotion. Dr. Teague received the Outstanding Teacher Award from the University of Iowa in 1993-1994, and also holds a secondary appointment with the College of Public Health. He has authored several books about health promotion and aging as well as books about aging and leisure. Dr. Teague has served as a health observer for the U.S. State Department in East Timor, an advisory committee member for Healthy People 2000, a taskforce member for Women’s Health in Iowa, and a health promotion grant reviewer for the National Institutes of Health, the Canadian Fitness and Lifestyle Research Institute, and the Canadian Diabetes Association. He was the director of a 26-part video series titled Healthy Living: Road to Wellness, used in distance learning and campus health courses across the United States. This series received 22 national and international video awards. In addition, Dr. Teague was the co-producer for The Victories of Dan Gable, which aired on HBO Signature in 1999. In his leisure time, Mike enjoys golf, racquetball, basketball, wallyball, and running.

Connect Access Card for Your Health Today

Product Description 
Your Health Today teaches personal health from a perspective of social responsibility. While each of us has a unique set of individual characteristics that shape our health, environmental factors have an impact on our well-being, too. Your Health Today incorporates the individual, interpersonal, and broader social factors that affect our health, acting as a guide for healthy living in college and beyond. \nThe student-focused features in the eighth edition of 
Your Health Today highlight current topics, illustrate concepts with new photos and graphs, and invite dialogue among personal health students. These features serve as entry points to classroom discussion, critical thought, and practical application of health concepts to students' lives. Many also have accompanying assignable online activities within McGraw Hill Connect®. 
 About the Author 
Michael L. Teague received his doctorate in exercise science, health, and recreation from the University of Northern Colorado. He has been a professor in sport, health, and leisure at the University of Iowa since 1975, and he teaches courses in health, performance nutrition, and sports and recreation management for the Department of Health and Human Physiology. He has also developed and taught online courses on personal health, nutrition, and health promotion. Dr. Teague received the Outstanding Teacher Award from the University of Iowa in 1993-1994, and also holds a secondary appointment with the College of Public Health. He has authored several books about health promotion and aging as well as books about aging and leisure. Dr. Teague has served as a health observer for the U.S. State Department in East Timor, an advisory committee member for Healthy People 2000, a taskforce member for Women’s Health in Iowa, and a health promotion grant reviewer for the National Institutes of Health, the Canadian Fitness and Lifestyle Research Institute, and the Canadian Diabetes Association. He was the director of a 26-part video series titled Healthy Living: Road to Wellness, used in distance learning and campus health courses across the United States. This series received 22 national and international video awards. In addition, Dr. Teague was the co-producer for The Victories of Dan Gable, which aired on HBO Signature in 1999. In his leisure time, Mike enjoys golf, racquetball, basketball, wallyball, and running.\nSara L. C. Mackenzie, M.D., M.P.H., completed medical school at the University of California-Davis and residency in family medicine at the University of Washington in Seattle. She obtained a master's degree in public health from the University of Washington. Dr. Mackenzie provides direct care for students at the University of Washington student health center. In addition, she is a Senior Lecturer in the School of Public Health and teaches several undergraduate courses ― in large and small groups ― about health, wellness, and illness. As the University of Washington School of Public Health Assistant Dean for Undergraduate Education, she has developed course and program curricula and led workshops on teaching and learning. In addition, she has organized conferences to enhance communication between youth and health practitioners. She is the West Coast medical consultant for Job Corps, a vocational training program for youth that incorporates basic health care, wellness, and employability. Her husband, Paul, and two daughters, Lila and Sydda, fill her life with laughter and balance. Sara enjoys horseback riding and gardening with her family.

Loose Leaf for Your Health Today: Choices in a Changing Society

Your Health Today teaches personal health from a perspective of social responsibility. While each of us has a unique set of individual characteristics that shape our health, environmental factors have an impact on our well-being, too. Your Health Today incorporates the individual, interpersonal, and broader social factors that affect our health, acting as a guide for healthy living in college and beyond.&nbsp; The student-focused features in the eighth edition of Your Health Today highlight current topics, illustrate concepts with new photos and graphs, and invite dialogue among personal health students. These features serve as entry points to classroom discussion, critical thought, and practical application of health concepts to students' lives. Many also have accompanying assignable online activities within&nbsp;McGraw Hill Connect®.

See the best price to sell, buy, or rent books by Rosenthal, David W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Rosenthal, David W.

See the best price to sell, buy, or rent books by Rosenthal, David W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Cases in Strategic Marketing

Your Health Today: Choices in a Changing Society

Connect Access Card for Your Health Today

Your Health Today: Choices in a Changing Society

Loose Leaf for Your Health Today: Choices in a Changing Society

Loose Leaf for Your Health Today: Choices in a Changing Society