A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition. <ul>
<li>Considers methods to determine the real value of your trademark and exploit its full potential</li> <li>Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations</li> <li>Communicates complex legal and financial concepts, terms, principles, and practices in plain English</li> <li>Discusses GATT, NAFTA, emerging markets, and other international trademark considerations</li> </ul>

Trademark Valuation: A Tool for Brand Management

Business & Money

Smith, Gordon V.

Richey, Susan M.

Marketing & Sales

wiley

See the best price to sell, buy, or rent books by Richey, Susan M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Richey, Susan M.

See the best price to sell, buy, or rent books by Richey, Susan M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Trademark Valuation: A Tool for Brand Management