Book by Burton, Philip Ward, Purvis, Scott C.

Which Ad Pulled Best?

Business & Money

Burton, Philip Ward

Purvis, Scott C.

Marketing & Sales

Ntc Business Books

Focusing on real-world learning about advertising and research, this book shows the reader how to determine the factors that make advertising effective--and ineffective. Based on actual examples, rather than theory, this updated ninth edition of the successful Which Ad Pulled Best? features interviews with leading advertising experts. Here readers are given a rare inside view of the planning and ideas behind successful ad campaigns.

Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work

See the best price to sell, buy, or rent books by Purvis, Scott C.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Purvis, Scott C.

See the best price to sell, buy, or rent books by Purvis, Scott C.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Which Ad Pulled Best?

Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work