European Business: An Issue Based Approach

Business & Money

Welford, Richard

Prescott, Kate

Management & Leadership

Financial Times Management

This up-to-date textbook provides a comprehensive study of how European enterprises are coping with the important issues of European integration. Each chapter contains discussion questions, a case study and questions on the case which extend the student's understanding of the topics covered. The new edition maintains the market-leading format of previous editions but has been updated to incorporate recent changes in European Union policy.

European Business: An Issue-Based Approach

International

Ft Pr

Course names: European Business. Degrees: BABS; European BABS; Politics; Economics. The module is usually an elective except on specialised European Business degrees. Also used commonly as secondary reading. This text examines the question of how the future of the European Union will affect organisations operating in member states. The business environment in Europe continues to change as the moves toward integration gathers pace. It is inevitable that this new environment will present new challenges to key players and businesses operating in Europe. This text therefore provides a comprehensive and general overview of the key topics for students who need to understand the complexities of the EU. In addition to addressing the present and likely future issues, each chapter contains discussion questions, a case study and questions on the case to test the students' understanding of the topics covered.

European Business (4th Edition)

Mercado, Simon

Pearson Education Canada

Now, more than ever before, international competitiveness depends on truly effective foreign market servicing strategies. At a strategic level, the mix of 'methods' employed is critical for any firm involved in international trade and overseas markets. Based on wide-ranging and up-to-the-minute research in firms, this new book links foreign-market-servicing decisions to competitiveness. The study highlights the importance of effective management of the competitive process and the need for firms to develop a long-term and flexible approach to overseas operations. It is often the ability to switch between 'modes' of operation to achieve greater competitiveness that is the key to lower costs, better pricing and innovation. This volume is one of a series of studies commissioned by the UK Economic and Social Research Council concerned with the competitiveness and regeneration of British industry. The performance of a nation's industry is influenced by numerous things, many of them beyond the control of the firms themselves. This series of studies focuses on management issues within the firm and is intended for the practicing manager, for management students and for business school academics. Already published are Successful Product Development by Axel Johne and Patricia Snelson, Managing Change for Competitive Success by Andrew Pettigrew and Richard Whipp, Global Research Strategy and International Competitiveness by Mark Casson and John Cantwell.

Servicing International Markets: Competitive Strategies of Firms (Economics and Social Research Council)

Buckley, Peter

Pass, C.L.

Economics

Blackwell Pub.

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