Consumer Behaviour: Buying, Having, and Being, Third Canadian Edition (3rd Edition)

Business & Money

SOLOMON, Michael R.

Polegato, Rosemary

Zaichkowsky, Judith Lynne

Processes & Infrastructure

Pearson\Prentice Hall

Praised for its comprehensive coverage of Canadian research, examples, and cases, Solomon is the leader in Consumer Behaviour. Understanding why people behave as they do is necessary in order to create a marketing concept and strategy; Consumer Behaviour provides a wealth of examples of marketing and consumer practices giving a uniquely Canadian perspective on consumer research.

Consumer Behaviour: Buying, Having, and Being, Fifth Canadian Edition with MyMarketingLab (5th Edition)

Zaichkowsky, Judith L.

Pearson Education Canada

Explore the "act of buying" and beyond. A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people’s social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge topics and research in the ever-changing field of consumer behaviour.

Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition (6th Edition)

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Books by Polegato, Rosemary