Consumer Behaviour

Business & Money

MacInnis, Deborah J.

Pieters, Rik

Hoyer, Wayne

Chan, Eugene

Northey, Gavin

Finance

Cengage Australia

Hoyer/MacInnis/Pieters� CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today�s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.

Consumer Behavior

Marketing & Sales

Cengage Learning'

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

HOYER, WAYNE D.

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. The new edition of this pioneering text incorporates cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. Students also examine controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, examining both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR, 7E provides a thorough, yet engaging, guide to this essential subject.

Consumer Behavior, Loose-Leaf Version

South-Western College Pub.

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MindTap Marketing, 1 term (6 months) Printed Access Card for Hoyer/MacInnis/Pieters/Close-Scheinbaum's Consumer Behavior, 7th

Close Scheinbaum, Angeline

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Bundle: The Leadership Experience, 7th + MindTap Management, 1 term (6 months) Printed Access Card

Bundle: Consumer Behavior, 7th + LMS MindTap Marketing, 1 term (6 months) Printed Access Card

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See the best price to sell, buy, or rent books by Pieters, Rik. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Pieters, Rik

See the best price to sell, buy, or rent books by Pieters, Rik. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Consumer Behaviour

Consumer Behavior

Consumer Behavior

Consumer Behavior

Consumer Behavior, Loose-Leaf Version

MindTap Marketing, 1 term (6 months) Printed Access Card for Hoyer/MacInnis/Pieters/Close-Scheinbaum's Consumer Behavior, 7th

LMS Integrated MindTap Marketing, 1 term (6 months) Printed Access Card for Hoyer/MacInnis/Pieters/Close-Scheinbaum’s Consumer Behavior, 7th

Bundle: The Leadership Experience, 7th + MindTap Management, 1 term (6 months) Printed Access Card

Bundle: Consumer Behavior, 7th + LMS MindTap Marketing, 1 term (6 months) Printed Access Card

Bundle: Consumer Behavior, Loose-Leaf Version, 7th + MindTap Marketing, 1 term (6 months) Printed Access Card