Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)

Business & Money

Liedtka, Jeanne

Ogilvie, Tim

Management & Leadership

Columbia Business School Publishing

In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach. The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers―from direct observation to journey mapping, storytelling, and storyboarding―that power the design thinking process and help businesses align around a project to realize its full potential.

The Designing for Growth Field Book: A Step-by-Step Project Guide

See the best price to sell, buy, or rent books by Ogilvie, Tim. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Ogilvie, Tim

See the best price to sell, buy, or rent books by Ogilvie, Tim. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)

The Designing for Growth Field Book: A Step-by-Step Project Guide