Competitive Strategies for Service Organisations

This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework.

Business & Money

John McManus

Neil Botten

Industries

PALGRAVE~MACMILLAN

CIM Coursebook Introductory Certificate in Marketing

David Harris

Routledge

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Books by Neil Botten