Btec First Business: Level 2 (Dynamic Learning)

Dransfield, Robert

Goymer, John

Needham, Dave

Summer, Carol

Teen & Young Adult

Hodder Education

Provides all the information needed to deliver the BTEC National core unit "Working in Organisations" through relevant tasks and case studies. It gives students opportunities to consider their own skills and personal development by carrying out research, working in teams, and managing time.

Business and Finance for Working in Organisations: Student's Book

Education & Teaching

Dransfield, Rob

Schools & Teaching

Heinemann Educational Books - Secondary Division

This core textbook is completely matched to the revised specifications for the BTEC Higher National Certificate and Diploma awards for Business and Marketing. This single volume gives your students all the information and theory they need to cover this option route. The units are matched to the structure for the BTEC awards.Discussion points and tasks in each chapter reinforce the marketing theory and help students understand the subject.Contemporary case studies show the students how marketing really can work for businesses.References from current academic research and journals support the theory in the textbook.Further reading lists with plenty of references give students the opportunity to pursue particular areas.Deeper analysis of marketing concepts appropriate to this level of study makes this text ideal for CIM and other marketing course.

Marketing for Higher Awards

Business & Money

SHAW,Mark

Fooley, David

Marketing & Sales

Butterworth-Heinemann

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Books by Needham, Dave