Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners

According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R&amp;D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups--employees, customers, and owners. They first identify seven "core competencies" of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshalling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement.

Business & Money

DesChamps, Jean-Philippe

Nayak, P. Ranganath

Management & Leadership

Harvard Business Review Press

A study of individuals from eighteen companies who made worldwide commercial breakthroughs, with information on the conflicts, concepts, creativity, and climate that let a good idea break every barrier and become a fixture in millions of lives

Breakthroughs! How the Vision and Drive of Innovators in Sixteen Companies Created Commercial Breakthroughs that Swept the World

Ketteringham, John M.

Rawson Assoc

Studies individuals from fourteen companies who made worldwide commercial breakthroughs, with information on the conflicts, concepts, creativity, and climate that let a good idea break every barrier and become commonplace

Breakthroughs!

Pfeiffer & Co.

See the best price to sell, buy, or rent books by Nayak, P. Ranganath. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Nayak, P. Ranganath