<p>In <i>Public Opinion Polling</i>, Celinda C. Lake and Pat Callbeck Harper draw on years of experience and hands-on work in polling and interpreting public opinion polls for political candidates and public interest organizations. This handbook offers field-tested, easy-to-use, and cost-effective instructions for constructing and analyzing polls. Helps the user to: define the poll's objectives understand what a sample is write questionnaires that get the information you want conduct efficient interviews. Companion software provides a complete package for conducting polls and analyzing results.</p>

Public Opinion Polling: A Handbook For Public Interest And Citizen Advocacy Groups

Lake, Celinda

Montana Alliance for Progressive Policy

Reference

Island Press

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Public Opinion Polling: A Handbook For Public Interest And Citizen Advocacy Groups