This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.

Key Marketing Concepts (Macmillan Business)

Malcolm McDonald

Mike Meldrum

Business & Money

PALGRAVE~MACMILLAN

The Complete Marketer: 60 Essential Concepts for Marketing Excellence

Kogan Page.

See the best price to sell, buy, or rent books by Mike Meldrum. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Mike Meldrum

See the best price to sell, buy, or rent books by Mike Meldrum. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Key Marketing Concepts (Macmillan Business)

The Complete Marketer: 60 Essential Concepts for Marketing Excellence