This book traces the development of market research, its technical resources, its personnel and its organizations. Among its key themes are:  the rise and fall of occupational control development of new techniques for studying consumers the impact of ICTs establishing and maintaining relationships with clients and consumers the changing contours of industrial competition.  This academically and critically rigorous assessment of the market research industry will be of interest across a number of spheres including marketing, organization studies, sociology, consumer behaviour, contemporary economic and social history, and geography and institutional economics.

A History of Market Research: Intermediating Production and Consumption (Routledge Advances in Management and Business Studies)

Business & Money

Warde, Alan

McMeekin, Andrew

Randles, Sally

Economics

Routledge

The structure and regulation of consumption and demand has recently become of great interest to sociologists and economists alike, and at the same time there is growing interest in trying to understand the patterns and drivers of technological innovation. This book, newly available in paperback, brings together a range of sociologists and economists to study the role of demand and consumption in the innovative process. The book starts with a broad conceptual overview of ways that the sociological and economics literatures address issues of innovation, demand and consumption. It goes on to offer different approaches to the economics of demand and innovation through an evolutionary framework, before reviewing how consumption fits into evolutionary models of economic development. Food consumption is then looked at as an example of innovation by demand, including an examination of the dynamic nature of socially-constituted consumption routines. The book includes a number of illuminating case studies, including an analysis of how black Americans use consumption to express collective identity, and a number of demand-innovation relationships within matrices or chains of producers and users or other actors, including service industries such as security, and the environmental performance of companies. The involvement of consumers in innovation is looked at, including an analysis of how consumer needs may be incorporated in the design of high-tech products. The final chapter argues for the need to build an economic sociology of demand that goes from micro-individual through to macro-structural features.

Innovation by demand: An interdisciplinary approach to the study of demand and its role in innovation (New Dynamics of Innovation and Competition)

Tomlinson, Mark

Green, Ken

Walsh, Vivien

Manchester University Press

Public or Private Economies of Knowledge?: Turbulence in the Biological Sciences

Book by Harvey, Mark, McMeekin, Andrew

Harvey, Mark

Edward Elgar Publishing

`It once was believed that scientific knowledge was public and technological knowledge was proprietary, and this was the way it should be. However, recent developments, particularly in biology, have unsettled this belief. This superb book examines what determines whether a body of knowledge is public or private. The consideration of the theoretical issues is thorough and thoughtful. The study of how things have played out in various fields of biology, and why, is smashing. What the authors have to say is important and fascinating, and makes for a great read.' - Richard R. Nelson, Columbia University, US
The `great divide' between public and private knowledge in capitalism is an unstable frontier at the core of contemporary economic transformations. Based on research in the USA, Europe and Brazil into the cutting edge of biological science and technology, this book presents a novel framework for understanding this historically shifting fault-line.
Over the last quarter of a century, major controversies have accompanied the dramatic developments in biological science and technology. At critical points, leading commercial companies were poised to take ownership over the human genome and much new post-genomic knowledge. The software tools for analysing the deluge of data also appeared, as did expanding new markets for private enterprise. At the same time, huge new public programmes of biological research were accompanied by radical innovation in the institutions and organization of public knowledge. Would private marketable knowledge dominate over the new public domain or vice versa? Surprisingly, the dynamism and expansion of the public domain, and new forms of differentiation and interdependence between public and private economies of knowledge, now characterise the landscape. This book presents an analytical framework for understanding the shifting `great divide' in capitalist economies of knowledge.
The authors develop a novel economic sociology of innovation, based on the `instituted economic process' approach. By focusing on economies of knowledge, they seek to demonstrate that capitalism is multi-modal at its core, with interdependent growth of market and non-market modes of production, distribution, exchange and use.
Public or Private Economies of Knowledge? will appeal to those with an interest in innovation studies, economic sociology and economic theory.

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