<p>This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.</p>

Yield Management: Strategies for the Service Industries

Business & Money

Yeoman, Ian

McMahon, Una

Ingold, Anthony

Economics

Cengage Learning EMEA

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Books by McMahon, Una

See the best price to sell, buy, or rent books by McMahon, Una. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Yield Management: Strategies for the Service Industries