Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts

Marketing 5e

Business & Money

Lamb, Prof. Charles W.

Hair, Prof. Joseph F.

McDaniel, Prof. Carl

Boshoff, Prof. Christo

Terblanche, Prof. Nic

Marketing & Sales

Oxford University Press

Investigacion de Mercados

Science & Math

Gates, Roger H.

Mathematics

CENGAGE LEARNING EDITORES, S.A. DE C.V.

See the best price to sell, buy, or rent books by McDaniel, Prof. Carl. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by McDaniel, Prof. Carl