<p>This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.</p>

The Portable MBA in Economics

Business & Money

Young, Philip K.Y.

McAuley, John J.

Economics

wiley

See the best price to sell, buy, or rent books by McAuley, John J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by McAuley, John J.

See the best price to sell, buy, or rent books by McAuley, John J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Portable MBA in Economics