1993 SIXTH EDITION IRWIN PUBLISHING HARDCOVER

Modern Retailing: Theory and Practice (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Business & Money

Wilkinson, J. B.

Mason, J. Barry

Mayer, Morris L.

Industries

Richard D.Irwin

Retailing, 6e paves the way for some of the most diversified career opportunities available in today's and tomorrow's marketplace. The latest edition introduces a "how to" approach to the dynamic world of retailing with a strategic planning and marketing focus that make study rewarding for both career-oriented students and instructors. The text covers all critical issues for anyone pursuing a retail career as an owner, manager, or employee. The authors relate a pragmatic point of view without sacrificing the conceptual and analytical foundation necessary for a complete introduction to the field.

Retailing (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Ezell, Hazel F.

Reference

The book provides thirty cases from which to choose. Each of the cases is based on real situations-no armchaired situations exist. The cases are long enough to give adequate data for analysis but not so long so as to be cumbersome. The number and variety of cases, issues, types of operations, levels of sophistication, levels of management addressed, and so forth, assure that this book can be used at any level by any instructor who believes in and appreciates the value of case analysis as a teaching technique. Discussion Motivators are included in Appendix B. This component fills a market demand for increasing class interaction on topics which are difficult to cover in any other way. The book also contains numerous problems for practice, illustrations, and homework.

Cases and Problems In Contemporary Retailing

Marketing & Sales

Dame Publishing

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