<p>This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.</p>

Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)

Business & Money

James F. Engel

Martin R. Warshaw

Thomas C. Kinnear

Management & Leadership

Richard D.Irwin

See the best price to sell, buy, or rent books by Martin R. Warshaw. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Martin R. Warshaw

See the best price to sell, buy, or rent books by Martin R. Warshaw. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)