Global popular culture and big business have revolutionised the East in a generation. Football, Sport of the masses and now commercial super power, has travelled with this tide of change in the East in its own right. The development of football as a major participatory sport in Japan, Korea and China makes it an ideal case study for analysis of the complex relationship between sport, culture, society and economy in the East. Football is also a useful entry point for examination of the phenomena of increasing globalisation, and this theme is widely discussed. This broad ranging collection of essays includes: - Social change and national identity- Women's football and gender traditions - Finance and investment in football- The development of professional football- Football and the media- Football Fans, 'hooligans' and soccer supporter culture

Football Goes East: Business, Culture and the People's Game in East Asia

Horne, John

Manzenreiter, Wolfram

Reference

Routledge

Global popular culture and big business have revolutionised the East in a generation. Football, Sport of the masses and now commercial super power, has travelled with this tide of change in the East in its own right. The development of football as a major participatory sport in Japan, Korea and China makes it an ideal case study for analysis of the complex relationship between sport, culture, society and economy in the East. Football is also a useful entry point for examination of the phenomena of increasing globalisation, and this theme is widely discussed. This broad ranging collection of essays includes: - Social change and national identity - Women's football and gender traditions - Finance and investment in football - The development of professional football - Football and the media - Football Fans, 'hooligans' and soccer supporter culture

Football Goes East: Business, Culture and the People's Game in China, Japan and South Korea

See the best price to sell, buy, or rent books by Manzenreiter, Wolfram. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Manzenreiter, Wolfram

See the best price to sell, buy, or rent books by Manzenreiter, Wolfram. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Football Goes East: Business, Culture and the People's Game in East Asia

Football Goes East: Business, Culture and the People's Game in China, Japan and South Korea