<p>When John Lusk and Kyle Harrison graduated from Wharton in 1999, nearly all of their entrepreneurially minded classmates set their sights on conquering the dot-com world. To the almost universal disdain of their friends and professors, these two turned down tempting job offers, borrowed money from friends and family, loaded up on credit card debt, and decided to start a single-product company to manufacture and market a computer mouse shaped like the head of a golf club.They watched enviously as nearly all of their friends became millionaires in the dot-com boom, but they persevered and forged their own path. To chart their progress and to keep themselves motivated against the odds, they kept a diary that recorded the realities of their everyday life as entrepreneurs. Out of their diary entries grew The MouseDriver Chronicles, an intimate, insightful, and often funny look into the minds of two entrepreneurs and how they brought a simple idea to market.From The MouseDriver Chronicles:"School was just about over, and the wondrous combination of brick-baking heat and relentless high humidity that defines summer in south Philadelphia wasn't too far off. We couldn't afford to wait around for it. We needed to blaze to San Francisco and get rolling. Fine. No problem. Except we didn't yet have an office in San Francisco. Or a place to live. Or MouseDrivers in stock. We had all our plans and ambition, but everything real about running a business was ahead of us. Immediately ahead."</p>

The MouseDriver Chronicles

Business & Money

Harrison, Kyle

Lusk, John

Biography & History

Basic Books

<p>It all started late one night at The Ginger Man, a popular restaurant in Dallas, Texas. Using the back of a beer coaster and the bartender's pen, Kyle Harrison, in a moment of inspiration, began sketching an unusual computer mouse, shaped like the head of a driver golf club. He took the idea with him to the Wharton School of Business, where he managed to impress his roommate, John Lusk. Upon graduation, they bravely but somewhat naïvely set forth to launch their company, Platinum Concepts, Inc., and its flagship product, MouseDriver™. Settling in San Francisco in an apartment that doubled as home and worldwide business headquarters, they had a front-row seat to the dot-com boom-watching their classmates rake in piles of cash and stock options, while they financed their venture with their own credit cards.The MouseDriver™ Chronicles is the riveting, one-of-a-kind narrative that chronicles their entrepreneurial journey. It takes us behind the scenes of the authors' tumultuous first two years of business, years marked by endless corporate cold calling, multiple failed attempts to find a distributor, and even a typhoon that derailed their very first shipment of MouseDrivers.A must-read for anyone who wants to start a business or wonders what it is like to do so, The MouseDriver™ Chronicles will inform, inspire, and renew our faith in the American spirit to succeed against all odds.</p>

The MouseDriver Chronicles: The True-Life Adventures of Two First-Time Entrepreneurs

Economics

Created from their personal journals begun at business school comes an intimate, insightful and often funny look inside the minds of two young entrepreneurs as they chronicle the adventures of their start-up business. In the spring of 1999 John Lusk, erstwhile business school student and budding entrepreneur, found himself in a very difficult position. Graduation was fast approaching and he had yet to find the 'big idea' which would launch his undoubtedly successful start-up business and his entrepreneurial career. He knew that he didn't want to join his fellow students in the dot.com bonanza but that's about all he knew. Then one fortuitous day he came across Kyle Harrison, another Wharton man shying well clear of the dot.commers and looking for a start-up of his own. But what Kyle had in his favour was 'the idea'. Thus armed with their credit cards, MBA degrees and the very simple idea of a computer mouse shaped like the head of a golf driver, sketched out on the back of a coaster, the authors chronicle their successes, failures and the emotional rollercoaster as they strive to take their MouseDriver from classroom to shopfloor. Full of passion, wit and peppered with concrete information, this wonderfully entertaining book crosses the boundaries between pop culture and business and will appeal to anyone whether they are a would-be entrepreneur or not.

The Mouse Driver Chronicles: An Entrepreneurial Adventure

SIMON SCHUSTER (TRADE DIVISION)

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