The practical guide to discovering the rules of our superconnected world through the science and sociology of networks. In Superconnect, Richard Koch and Greg Lockwood show that success is less about who you are than how you connect―a chance meeting with an old colleague leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. But why do these lucky breaks always happen to other people? Personal and professional networks shape everything we do, but simply knowing that they exist won’t help you harness your connections for maximum success. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society. At the core of the analysis are three simple network components―strong relationships, weak relationships, and hubs―that interact in surprising, counterintuitive ways. Understanding how these components mesh, and connecting unrelated people, is the way to achieve in today’s hyper-connected world.

Superconnect: Harnessing the Power of Networks and the Strength of Weak Links

Business & Money

Koch, Richard

Lockwood, Greg

Business Culture

W.W.Norton&Company

The practical guide to discovering the rules of our superconnected world through the science and sociology of networks. In Superconnect, Richard Koch and Greg Lockwood show that success is less about who you are than how you connect―a chance meeting with an old colleague leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. But why do these lucky breaks always happen to other people? Personal and professional networks shape everything we do, but simply knowing that they exist won’t help you harness your connections for maximum success. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society. At the core of the analysis are three simple network components―strong relationships, weak relationships, and hubs―that interact in surprising, counterintuitive ways. Understanding how these components mesh, and connecting unrelated people, is the way to achieve in today’s hyper-connected world.

For readers of Outliers or The Wisdom of Crowds — or internationally bestselling author Richard Koch's many followers — this entertaining book draws on the latest in network science research to show how any of us can increase the chances of success in our personal and work lives. What's so special about the rich and famous? Unusually successful people often think they've done well because of their talent or luck — or simple grit and hard work. But individual characteristics matter far less than the social connections we exploit. And counterintuitively, it's our weak links — your neighbour's landscaper or that ad agency guy you happened to meet at your sister's birthday party last year — that matter most of all. Drawing on research from the fields of sociology, math, and physics, internationally bestselling author and entrepreneur Richard Koch and his co-author Greg Lockwood show how networks impact our everyday lives. Rich with entertaining anecdotes and written in Richard Koch's trademark conversational style, Superconnect reveals the hidden patterns behind everyday events. Most importantly, it shows how any of us can increase the chances of happy outcomes in our own lives, careers, or businesses.

MCCLELLAND STEWART

Management & Leadership

Simplify: How the Best Businesses in the World Succeed

Are you ready to become the next market leader? Investor and successful entrepreneur Richard Koch and venture capitalist Greg Lockwood have spent years researching what makes successful companies—such as IKEA, Apple, Uber, and Airbnb—achieve game-changing who status. The answer is simple: They Simplify. Take Your Business from Startup to Game Changer. Start simplifying today.

Finance

Entrepreneur Press

See the best price to sell, buy, or rent books by Lockwood, Greg. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lockwood, Greg

See the best price to sell, buy, or rent books by Lockwood, Greg. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Superconnect: Harnessing the Power of Networks and the Strength of Weak Links

Superconnect: Harnessing the Power of Networks and the Strength of Weak Links

Superconnect: Harnessing the Power of Networks and the Strength of Weak Links

Superconnect: Harnessing the Power of Networks and the Strength of Weak Links

Simplify: How the Best Businesses in the World Succeed