<p>The advent of the inclusion of high-definition video capabilities in SLR cameras has resulted in a radical leap forward for the photography industry. This simple innovation is bringing photographers to the gates of Hollywood with the potential to create influential commercials and short films without having to secure a studio movie deal. This book offers photographers the definitive guide to confidently move forward into this awesome new genre as they retool their skill set to meet the industry demand for DSLR video, From the technical aspects of setting up your camera, to getting the right gear, to learning to write a treatment, this book is here to demystify DSLR filmmaking. The book includes interviews with some of Hollywood's best-known names, such as cinematographer Gale Tattersall, writer Craig Titley, Executive Producer Greg Yaitanes of TV's House M.D., and rock-and-roll photographer Greg Watermann, as well as tips from Shane Hurlbut, ASC. Welcome to filmmaking for photographers, and anyone else who wants to shoot DSLR video.  *Cover image from Kevin Shahinian's "Flawless" by Pacific Pictures.</p>

Photocine: Digital Filmmaking with DSLRs

Arts & Photography

Britt, Michael

Lesko, Lou

Patel, Snehal

Photography & Video

Cengage Learning PTR

<p>If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. You'll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you'll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiences--good and bad--of those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating branding for websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants</p>

Advertising Photography: A Straightforward Guide to a Complex Industry

Lane, Bobbi

Computers & Technology

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