The 22 Immutable Laws Of Branding

The 22 Immutable Laws of Branding

Business & Money

Al Ries

Laura Ries

Management & Leadership

HarperCollins Business

11 Immutable Laws of Internet Branding

Marketing & Sales

The Laws of Branding

PerfectBound

What Charles Darwin did for biology, Al and Laura Ries do for branding. 
In their exciting new book, THE ORIGIN OF BRANDS, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success. 
Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet. 
Instead, opportunity lies in the opposite direction -- in divergence. By following Darwin's brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In THE ORIGIN OF BRANDS, you will learn how to: 
Divide and conquer Exploit divergence Use the theories of survival of the firstest and survival of the secondest Harness the power of pruning 
Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. THE ORIGIN OF BRANDS will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding.

Origin of Brands: Discover the Natural Laws of Product Innovation And Business Survival

HARPER/COLLINS

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so.The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

The 22 Immutable Laws of Branding Lib/E: How to Build a Product or Service Into a World-Class Brand

Harpercollins

[Read by David Drummond]This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding. -- Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

HarperCollins Publishers and Blackstone Audio

The 22 Immutable Laws Of Branding, The 22 Immutable Laws Of Marketing & Positioning The Battle for Your Mind By Al Ries, Laura Ries, Jack Trout 3 Books Collection Set

Jack Trout

Profile Books/McGraw-Hill Education ltd

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Books by Laura Ries