Fast track route to fostering and exploiting a creative dynamic in any organisation Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim Includes a glossary of key concepts and a comprehensive resources guide

Creativity: Innovation 01.04 (Express Exec)

Business & Money

Syrett, Michel

Lammiman, Jean

Management & Leadership

Capstone

<p>There never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace are two sides of the same coin. Traditional divisions between work and play and between home and the office are being eroded. Twenties-somethings are using their mastery of new technology to transform product development, marketing and merchandising as consumers and ideas generation and decision making as workers.<br> But how can older companies with deeper vested interests and complex hierachies keep in touch with the needs generated by the new generation? Syrett and Lammiman show how street-wise market research, better use of technology, shorter decision making hierarchies, corporate venturing and bottom up leadership has helped a variety of seeming dinosaurs get abreast of the trends. Stories and case studies of companies such as IKEA, GMT, 3M, and L'Oreal and their championing the latest trends and thinking are throughout the book.<br> Coolsearch draws on original research by the authors on how new ideas are inspired and shaped in organisations as well as on interviews with leading thinkers in innovation including London Business School's Costas Markides, Strategos's Gary Hamel and Insead's W Chan Kim and Renee Mauborgne.</p>

CoolSearch: Keeping Your Organization In Touch and On the Edge...

See the best price to sell, buy, or rent books by Lammiman, Jean. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lammiman, Jean

See the best price to sell, buy, or rent books by Lammiman, Jean. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Creativity: Innovation 01.04 (Express Exec)

CoolSearch: Keeping Your Organization In Touch and On the Edge...