<p>Inside the Minds: Leading Intellectual Property Lawyers is the most authoritative book ever written on the art and science of IP law, written by an unprecedented collection of intellectual property lawyers from some of the leading law firms of the world-including Chairs/Group Coordinators from Foley &amp; Lardner, Blank Rome, Baker &amp; McKenzie, Cooley Godward, Hogan &amp; Hartson, Howrey Simon Arnold &amp; White, Kilpatrick Stockton, Kirkpatrick &amp; Lockhart, Debevoise &amp; Plimpton And Jenkens &amp; Gilchrist. These industry visionaries reveal the secrets to copyright issues, trademarks, patents, applications, infringement, assignment, licensing, Internet and technology related issues, client psychology and other important issues affecting the future of intellectual property. Also covered are specific, proven legal strategies and methodologies practiced by these leading attorneys that have led to their success. An unprecedented look inside the minds of the world's best intellectual property lawyers makes for critical reading for every IP lawyer, CEO, engineer, entrepreneur, law school student and anyone interested in IP law on a personal or professional level. Other Inside the Minds legal books include Inside the Minds: Leading Deal Makers, Inside the Minds: Leading Litigators, Inside the Minds: Leading Labor Lawyers and Inside the Minds Internet Lawyers.</p>

Leading Intellectual Property Lawyers: Ip Experts Share Their Knowledge on the Art & Science of Intellectual Property Law (Inside the Minds)

Russell, Dean

Baum, Brandon

Keller, Bruce

Florsheim, Richard S.

Wigman, Victor M.

Krasny, Paula J.

Lubitz, Stuart

Gonzalez, Cecilia

Dickos, George D.

Maxwell, Roger

Business

Aspatore Books

“This is a great resource for anyone working in advertising law, and will also save a ton in Westlaw charges if you hand it over to associates just learning the ropes.” – Rebecca Tushnet's 43(B)log“At last: a desk manual that works for everybody... An extraordinarily well organized and itemized work that explains the law in plain English and provides the current views of circuit courts where available.” – Advertising Law Alert Advertising has become ubiquitous in daily life, especially since the explosion of new media. The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices. When is an omission a false claim under the Lanham Act? When can you use a competitor's name in online keyword advertising? This timely and indispensable treatise covers everything from the procedures for challenging false advertising to the questions raised by the latest online techniques. It provides legal analysis as well as practical tools, such as checklists for claim substantiation, disclosure and disclaimers, and sweepstakes. Topics covered include: statutes, regulations, and case law; industry rules such as television network and Children's Advertising Review Unit (CARU) guidelines; false advertising claims and defenses; consumer surveys; intellectual property infringement, fair use and trademark dilution; direct marketing, sweepstakes, and contests; keywords, pop-ups and other online ads; rules for special products and industries; pros and cons of litigation in various fora; remedies; and more. This complete guide to legal risk will help advertisers and their counsel make sense of overlapping legal structures, anticipate problems, and handle the issues raised by all types of advertising.  

The Law of Advertising, Marketing and Promotions (Commercial Law Business Law Series)

Bernstein, David

Rubin, Paul D.

Kagan, Jared

Law Journal Press

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