This new forest products marketing textbook takes a unique planning and modeling approach to marketing, allowing both the instructor and student to move easily from the theoretical to practical marketing planning processes. This approach is equally useful to industry practitioners as they develop their marketing strategies and conduct marketing planning. Throughout the text, specific company examples are used to illustrate concepts and make them real for the reader. This is the first forest products marketing textbook in nearly a decade and the only one to focus on marketing in the global forest industries.

Strategic Marketing in the Global Forest Industries

HANSEN, ERIC

Juslin, Heikki

Business & Money

Authors Academic Pr

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Books by Juslin, Heikki

See the best price to sell, buy, or rent books by Juslin, Heikki. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Strategic Marketing in the Global Forest Industries