Hollywood Goes Shopping

Aggressive product placement and retail tie-ins are as much a part of moviemaking today as high-concept scripts and computer-generated special effects, but this phenomenon is hardly recent. Since the silent era, Hollywood studios have proved remarkably adept at advertising both their own products and a bewildering variety of consumer commodities, successfully promoting the idea of consumption itself. Hollywood Goes Shopping brings together leading film studies scholars to explore the complex and sometimes contradictory relationship between American cinema and consumer culture, providing an innovative reading of both film history and the evolution of consumerism in the twentieth century.

Business & Money

Desser, David

Jowett, Editors,Garth S.

Marketing & Sales

Univ. of Minnesota Press

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Books by Jowett, Editors,Garth S.

See the best price to sell, buy, or rent books by Jowett, Editors,Garth S.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Hollywood Goes Shopping

Hollywood Goes Shopping