Hunt Marketing emphasizes the universal importance of marketing, because everyone is a marketer! Marketing 3e was carefully designed to emphasize student engagement and relevance, exemplified in these 4 ways: -Career Focus -Integration of key topics: globalization, social media, ethics & marketing analytics -Seamlessly integrated, results-oriented technology with author-written exercises in Connect with SmartBook 2.0 -Right-sized content for a 1 term course

MARKETING-CONNECT ACCESS

Shane Hunt

John Mello

George Deitz

McGraw–Hill Education

Connect for Marketing Online Access for Marketing

McGraw-Hill Higher Education (US)

MARKETING (LOOSELEAF)-W/CONNECT ACCESS

This bundle contains the loose-leaf book AND Connect Access Code card. Hunt/Mello/Deitz Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like Career Tips, Executive Perspectives and Today’s Professional Interviews make marketing relevant and engaging for the student and can found in every chapter. Integration of key topics that are part of the daily fabric of marketing— globalization, social media, ethics, and marketing analytics. These are covered THROUGHOUT the product and not in a single chapter. Seamlessly integrated results-driven technology. Shane Hunt personalized the writes all of the Connect application exercises and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. The right content for a semester-long course. Chapters are direct, concise, and approachable in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.

GEN COMBO: LOOSE LEAF MARKETING with CONNECT ACCESS CODE CARD, 4th edition

McGraw-Hill Higher Ed.

This is the Connect Code which requires your instructor's corresponding activation number to access. That is so it will be set up so your online homework will be turned in correctly for your class. It cannot be used without setting it up for a course. WIth this code you will have access to the eBook as well as online homework, quizes, and tests for your class. It is good for 180-days after activation.

Connect Access Code Card for Marketing, 4th edition

See the best price to sell, buy, or rent books by John Mello. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by John Mello