The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right timeand at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyerswithout the cost of a traditional big budget campaign!

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

Business & Money

Rick Frishman

Jill Lublin

Jay Conrad Levinson

Marketing & Sales

Adams Media Corp.

Make connections that lead to the best contacts, the best opportunities, and the best solutions! 
Forget networking of the 80s and 90s, which meant handing out business cards at stale "meet-and-greets." Today's networking can hook up a potential homeowner with the right house, a lonely single with the right life partner, and a working mom with the right child-care facility for her toddler. 
Networking Magic is a revolutionary concept that shows you how to find the best in all aspects of life. Whether you're looking for the most lucrative job, the highest-rated child care facility, the leading medical specialist-and virtually anything else-this is the one book that gets you on the inside track to the top experts, the highest quality services, and the least-expensive products. 
Filled with resources, checklists, and step-by-step instructions that readers can easily follow and apply, Networking Magic is a motivational reference that gives all the information they need to succeed.

Networking Magic: Find the Best - from Doctors, Lawyers, and Accountants to Homes, Schools, and Jobs

Self-Help

Steisel, Mark

Success

The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time—and at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyers—without the cost of a traditional big budget campaign!

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Books by Jill Lublin