Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits

<p>Offering a common language, better processes, and a set of practical tools, <i>Convergence Marketing</i> is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.</p>

Business & Money

Rosen, Richard

Jane C. Rosen

Marketing & Sales

wiley

My Life as a Corporate Goddess

Using intelligent satire, Jane Rosen brings new life and insight to the ongoing dialogue for women in leadership. She takes a daring, sacrilegious approach to the issues of what women have accomplished, what hurdles remain in the climb up the corporate ladder and, how to overcome those hurdles in heels. Women in business need a good laugh and this book hits that funny bone chapter after chapter. An entertaining read that will inform, uplift and inspire. After all, if the Goddess could share the Acropolis with the great Gods of Greek mythology, then why can't she share a seat alongside the mere mortals of the corporate boardroom?

Rosen, Jane

Job Hunting & Careers

AuthorHouse

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Books by Jane C. Rosen