In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a superficial level, even great design tools don't go deep enough to create the shifts in mindset and skillset that are required to achieve transformational impact. Going deep with design requires more than changing the activities of innovators; it involves creating the conditions that shape who they become. Individuals become design thinkers by experiencing design. Drawing on decades of researching design thinking and teaching it to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey, whether for an individual, a team, or an organization. For each experience phase, they specify the mindset shifts and competencies that need to be achieved, describe how different personality types experience different kinds of journeys, and show how to fully leverage the diversity of teams. Experiencing Design explores both the science and practicalities of design and includes two assessment instruments for individual and organizational development. Ultimately, innovators need to be someone new to create something new. This book shows you how to use design thinking to make this happen.

Experiencing Design: The Innovator's Journey

Business & Money

Liedtka, Jeanne

Hold, Karen

Eldridge, Jessica

Management & Leadership

Columbia Business School Publishing

See the best price to sell, buy, or rent books by Hold, Karen. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hold, Karen

See the best price to sell, buy, or rent books by Hold, Karen. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Experiencing Design: The Innovator's Journey

Experiencing Design: The Innovator's Journey