Consumers and Services

Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches service marketing from a consumer perspective and draws together current understanding of service consumption from both an academic and practitioner point of view. This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries and is suitable for graduate and advanced undergraduate students enrolled in consumer behaviour and service marketing courses. This unique book features <ul>
<li>a synthesis of current literature in the areas of consumer behaviour and services marketing</li> <li>a number of sectoral case studies which examine buyer behaviour in service industries, i.e., tourism, finance, charities, professional, health and retail</li> <li>internationally authored cases from US, Scandinavia, and Europe</li> </ul>
"This looks like an interesting book that will fit well into two increasingly popular subject areas." —Dr E. M. Jacobs, Sheffield University Management School "It is a much needed contribution in the field of service sector marketing." —B. R. Lewis

Business & Money

Gabbott, Mark

Hogg, Gillian

Industries

wiley

Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches service marketing from a consumer perspective and draws together current understanding of service consumption from both an academic and practitioner point of view. This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries and is suitable for graduate and advanced undergraduate students enrolled in consumer behaviour and service marketing courses. This unique book features  a synthesis of current literature in the areas of consumer behaviour and services marketing a number of sectoral case studies which examine buyer behaviour in service industries, i.e., tourism, finance, charities, professional, health and retail internationally authored cases from US, Scandinavia, and Europe  "This looks like an interesting book that will fit well into two increasingly popular subject areas."—Dr E. M. Jacobs, Sheffield University Management School "It is a much needed contribution in the field of service sector marketing."—B. R. Lewis

This collection of seminal readings covers all aspects of services marketing, including both quality and management.

Contemporary Services Marketing Management: A Reader

Thomson Learning

The organisation and management of health care services is a central theme within public policy across the post-industrial world.  Demographic, socio-economic and technological changes present challenges for policy makers and health care professionals alike and there is constant pressure for the reorganisation of health care systems in pursuit of accessible, high quality, cost-effective health care delivery in modern democratic societies.    Managing & Marketing Health Services provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services. It introduces a number of key themes - the service design process, the management of inter-organisational relationships, nderstanding health care consumers and evaluating service quality - to provide an integrated, holistic perspective on the delivery of health care services.    Managing & Marketing Health Services is intended for professionals involved in Health Care Management.

Managing and Marketing Health Services

Smith,Anne

Laing, Angus

Fischbacher, Moira

Marketing & Sales

Cengage Learning EMEA

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Books by Hogg, Gillian