<p>Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas. This new international edition will be essential reading for undergraduate and graduate courses in Social Marketing and for anyone involved in social marketing or health promotion, public health interventions, injury prevention or public welfare in general.</p>

Principles and Practice of Social Marketing: An International Perspective

Business & Money

Donovan, Rob

Henley, Nadine

Marketing & Sales

Cambridge University Press

See the best price to sell, buy, or rent books by Henley, Nadine. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Henley, Nadine

See the best price to sell, buy, or rent books by Henley, Nadine. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Principles and Practice of Social Marketing: An International Perspective

Principles and Practice of Social Marketing: An International Perspective