Organizational Design for Marketing Futures (Routledge Library Editions: Management)

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance. By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.

Business & Money

Wills, Gordon

Hayhurst, Roy

Management & Leadership

Routledge

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance. By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing's task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.

See the best price to sell, buy, or rent books by Hayhurst, Roy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hayhurst, Roy

See the best price to sell, buy, or rent books by Hayhurst, Roy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Organizational Design for Marketing Futures (Routledge Library Editions: Management)

Organizational Design for Marketing Futures (Routledge Library Editions: Management)