<p>Business to Business Marketing was developed for junior-level and senior-level undergraduates and MBA candidates. The authors approach the topic from a strategic perspective and integrate global concerns throughout the text. Each of the 11chapters contains text material and two to four readings. The cases, which are grouped at the end of the text, are described in the chapter where they are appropriate. A comprehensive Instructor's Manual also contains complete discussions of the cases.</p>

Business Marketing: A Global Perspective

Business & Money

Jenster, Per V.

Hayes, H. Michael

Aaby, Nils-Erik

Management & Leadership

Richard D.Irwin

See the best price to sell, buy, or rent books by Hayes, H. Michael. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hayes, H. Michael

See the best price to sell, buy, or rent books by Hayes, H. Michael. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Business Marketing: A Global Perspective