"Business: An Integrative Approach, 3e", by Fry, Stoner, and Hattwick is the most integrative introduction to business book on the market. It is built around how business works. The authors start with the mission and vision, look at indicators of success, the assessment of environmental influences, the decisions business leaders must make, and the evaluation of those decisions. Thus, the book parallels how people think in business. The topics covered in the text are contemporary: cross-functional teams, customer-centered thinking, the use of technology both inside the company and between the company and its customers, the role of stakeholders in business decision-making, the need for quality. The authors have added a discussion of crisis decision-making - a compelling need in the current business and social environment. They look at the environment that business faces but treat them from the perspective of how they really affect businesses rather than from an isolated view that is unrelated to other chapters in the text. "Business: An Integrative Approach, 3e" is as integrative as possible. While the functional areas of business are discussed, they have been de-emphasized. The focus then is rather on how business leaders use those resources and the information around them to make decisions leading to successful strategies. Rather than talk about finance, human resources, and production for example, the authors discuss the acquisition of resources that allow the company to function efficiently and effectively. The entire text (its content and pedagogy) is oriented around the big picture for the company - the authors ask readers to look a business as a system that is bound together into inter-related activities.

Business: An Integrative Approach

Fry, Fred L.

Hattwick, Richard E.

Business & Money

McGraw=Hill

“This text is far superior to others.”--Bob Muir, Coastal Carolina Community College “The primary reason I chose to use the Fry book was the fact it is organized quite differently than the other Intro books I had seen. . . . I think the authors have done an excellent job of developing an integrated text.” –Kitty Campbell, Southeastern Oklahoma State University Highly-lauded in its first edition, Fry’s Introduction to Business: An Integrated Framework builds on its tremendous success with the forthcoming second edition. His text is specially designed for an emerging portion of the Introduction to Business teaching community who prefer to take an integrated approach to the material. Rather than approach the material from a traditional or functional standpoint, such as presenting marketing, management, and finance as separate entities or chapters, this text presents them as an integrated whole. The framework captures how businesses really work in today’s world, and brings functions and processes together.

Business: An Integrative Framework with Power Web

Stoner, Charles R.

Fry, Fred

Economics

Mcgraw-Hill College

Business: An Integrative Approach, 3e, by Fry, Stoner, and Hattwick is the most integrative introduction to business book on the market. It is built around how business works. The authors start with the mission and vision, look at indicators of success, the assessment of environmental influences, the decisions business leaders must make, and the evaluation of those decisions. Thus, the book parallels how people think in business. 
The topics covered in the text are contemporary: cross-functional teams, customer-centered thinking, the use of technology both inside the company and between the company and its customers, the role of stakeholders in business decision-making, the need for quality. The authors have added a discussion of crisis decision-making - a compelling need in the current business and social environment. They look at the environment that business faces but treat them from the perspective of how they really affect businesses rather than from an isolated view that is unrelated to other chapters in the text. 
Business: An Integrative Approach, 3e is as integrative as possible. While the functional areas of business are discussed, they have been de-emphasized. The focus then is rather on how business leaders use those resources and the information around them to make decisions leading to successful strategies. Rather than talk about finance, human resources, and production for example, the authors discuss the acquisition of resources that allow the company to function efficiently and effectively. The entire text (its content and pedagogy) is oriented around the big picture for the company - the authors ask readers to look at business as a system that is bound together into inter-related activities.

Business: An Integrative Approach with Student CD and PowerWeb

Stoner, Charles

Hattwick, Richard

Industries

McGraw/Hill/Irwin

Book by Fray, Fred L., Stoner, Charles R., Hattwick, Richard E., Stoner, Charles, Fry, Fred, Hattwick, Richard

Business

Fray, Fred L.

This text is designed for an emerging version of the Introduction to Business course which is growing in popularity at many colleges and universities. What that means is, this text has been written from an integrated standpoint. It de-emphasizes the functional presentation of most traditional intro to business text books (ie.,--it goes beyond just presenting Management, Marketing, Finance, and Accounting) and demonstrates how these areas are integrated in a organization.

Business: An Integrative Framework

Management & Leadership

Richard D.Irwin

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Books by Hattwick, Richard E.