Talk Is Cheap: Promoting Your Business Through Word of Mouth Advertising

Business & Money

Harris, Geoffrey

Harris, Gregrey

Marketing & Sales

Kogan Page.

This collection of unusual ways to help promote a business shows that not all promotional ideas have to be large-scale or involve a large budget. The suggestions range from giving away something when it's least expected, and helping avoid negative chatter, to ways to ensure that customers really do help spread the good word about your company.

101 Ways to Promote Your Business (101 Ways Series)

Harris, Godfrey

Kogan Page, Ltd.

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Books by Harris, Gregrey