<p>Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.</p>

Fundamentals of Destination Management and Marketing with Answer Sheet (AHLEI) (AHLEI - Travel and Tourism)

Business & Money

American Hotel & Lodging Association

Harrill, Rich

Industries

Educational Institute

See the best price to sell, buy, or rent books by Harrill, Rich. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Harrill, Rich

See the best price to sell, buy, or rent books by Harrill, Rich. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Fundamentals of Destination Management and Marketing with Answer Sheet (AHLEI) (AHLEI - Travel and Tourism)