Advertising in Contemporary Society: Perspectives Toward Understanding

Rotzoll, Kim B.

Haefner, James E.

Hall, Steven R.

Business & Money

Univ of Illinois Pr

Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.

Advertising in Contemporary Society: PERSPECTIVES TOWARD UNDERSTANDING

Marketing & Sales

University of Illinois Press

Book by Rotzoll, Kim B., Haefner, James E., Sandage, Charles H.

Sandage, Charles H.

South-Western Pub.

See the best price to sell, buy, or rent books by Haefner, James E.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Haefner, James E.