Minorities and Media is a highly readable analysis of the ways in which the mass media have portrayed minorities in the United States since the late nineteenth century. The book examines the ways in which the media have reinforced racial stereotypes, and provides an analysis of current trends which reflect the growing recognition of ethnic diversity. The authors conclude that the increasing racial diversity of the United States and continued audience segmentation will reduce the role of communication media in transmitting and developing the common culture of American society.

Minorities and Media: Diversity and the End of Mass Communication

Politics & Social Sciences

Wilson, Clint C.

Gutierrez, Felix

Social Sciences

Sage Publications, Inc.

Minorities and Media is a highly readable analysis of the ways in which the mass media have portrayed minorities in the United States since the late nineteenth century. The book examines the ways in which the media have reinforced racial stereotypes, and provides an analysis of current trends which reflect the growing recognition of ethnic diversity. The authors conclude that the increasing racial diversity of the United States and continued audience segmentation will reduce the role of communication media in transmitting and developing the common culture of American society.

Minorities and Media: Diversity and the End of the Mass Communication

Race, Multiculturalism, and the Media: From Mass to Class Communication

This updated edition of the innovative book Minorities and the Media sheds light on the historical relationship between the four largest racial groups and the mainstream media in the United States. Focusing on Hispanics, African Americans, Native Americans and Asian Americans, the book illustrates that while the term minority is no longer accurate in many cases, inequities among the four groups persist, and that the notion of mass media has now diversified into media which are targeted at specific, often racially defined, audiences. Through an examination of cinema, television, radio, newspapers, magazines, advertising and a new chapter on public relations, the book demonstrates how the four groups are represented by the various media.

Racism, Sexism, and the Media: Multicultural Issues Into the New Communications Age

The Fourth Edition of Racism, Sexism, and the Media examines how different race, ethnic, and gender groups fit into the fabric of America; how the media influence and shape everyone′s perception of how they fit; and how the media and advertisers are continuously adapting their communications to effectively reach these groups. The authors explore how the rise of class/group-focused communication, resulting from the convergence of new media technologies and continued demographic segmentation of audiences, has led media outlets and advertisers to see women and people of color as influential key audiences and target markets, as well as a source of stereotypes, which may lead to media insensitivity and may help perpetuate social inequity. The Fourth Edition includes updated content on topics covered in the previous editions, and new material on: women of color, including an integrated assessment of their media experiences; new material on Muslim, Arab, and Asian groups; new technologies; and social media use and their impact

Chao, Lena M.

The Fourth Edition of Racism, Sexism, and the Media examines how different race, ethnic, and gender groups fit into the fabric of America; how the media influence and shape everyone's perception of how they fit; and how the media and advertisers are continuously adapting their communications to effectively reach these groups. The authors explore how the rise of class/group-focused communication, resulting from the convergence of new media technologies and continued demographic segmentation of audiences, has led media outlets and advertisers to see women and people of color as influential key audiences and target markets, as well as a source of stereotypes, which may lead to media insensitivity and may help perpetuate social inequity. The Fourth Edition includes updated content on topics covered in the previous editions, and new material on: women of color, including an integrated assessment of their media experiences; new material on Muslim, Arab, and Asian groups; new technologies; and social media use and their impact

See the best price to sell, buy, or rent books by Gutierrez, Felix. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Gutierrez, Felix

See the best price to sell, buy, or rent books by Gutierrez, Felix. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Minorities and Media: Diversity and the End of Mass Communication

Minorities and Media: Diversity and the End of the Mass Communication

Race, Multiculturalism, and the Media: From Mass to Class Communication

Race, Multiculturalism, and the Media: From Mass to Class Communication

Racism, Sexism, and the Media: Multicultural Issues Into the New Communications Age

Racism, Sexism, and the Media: Multicultural Issues Into the New Communications Age