<p>How to tell if-and how much-CRM is working in your firm<br> Enthusiastically adopted by many firms as the way of the future, Customer Relationship Management is now facing its toughest challenge yet: the company evaluation. Measuring what gains CRM has made for your company, if any, is sound business. And Performance-Driven CRM lets you determine how sound your investment in CRM has been, with practical tools for measuring and monitoring CRM initiatives and its impact on operations and the bottom line. Fully equipped with questionnaires, assessment tools, exercises, and action plans, the book also contains case studies and best practice examples from PricewaterhouseCoopers's global CRM practice, including FedEx, NEC, and Sears. With tips on e-business applications, the book describes how to use Web tools in research and what to measure in an Internet environment. This is an ideal resource for measuring-and maximizing-the return on your firm's CRM investment.</p>

Performance Driven CRM: How to Make Your Customer Relationship Management Vision a Reality

Business & Money

Brown, Stanley A.

Gulycz, Moosha

Management & Leadership

wiley

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Books by Gulycz, Moosha

See the best price to sell, buy, or rent books by Gulycz, Moosha. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Performance Driven CRM: How to Make Your Customer Relationship Management Vision a Reality