The combination of market fragmentation and over-supply means the need to understand customers is greater than ever.  This book addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations.  Covering product management, market research, communications, and pricing perspectives, it gives insights into how theories and tools work in actual business scenarios.  It also shows how to improve customer satisfaction, and it highlights timely issues such as sustainability.  Summary pages at the end of each chapter contain questions and suggested activities.

Develop Your Marketing Skills (Creating Success)

Business & Money

Richardson, Neil

Gosnay, Ruth

Marketing & Sales

Kogan Page.

<p>A Quick Start Guide to Social Media Marketing shows how using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. It covers: the benefits of social media marketing; how to apply advertising, PR and sales promotion; ethical behavior; how to add value for customers; how to use social networking sites to acquire, retain and satisfy customers; the implications for managing communications; the future of social network marketing.<br><br>For anybody who wants to learn about high-impact, low-cost social media marketing that works, this Quick Start Guide provides an understanding of how theories and tools work in actual business scenarios.</p>

A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing That Works (New Tools for Busine)

Carroll, Angela

The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. Develop your Marketing Skills addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations. Covering product management, market research, communications, and pricing perspectives, the text gives insights into how theories and tools work in actual business scenarios. The authors show how to improve customer satisfaction and highlight timely issues such as sustainability.  With clear diagrams, chapter summaries and suggested activities, this book offers a comprehensive introduction to the marketing field. Now including a free application for iPhones that provides extracts from 9 books in the Sunday Times Creating Success series, quotes and tips from the experts.

Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions (Sunday Times Creating Success)

Job Hunting & Careers

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