At some point today you will have to influence or persuade someone-your boss, a co-worker, a customer, your spouse, your kids, or even your friends. What is the smallest change you can make to your request or situation that will lead to the biggest difference in the outcome? In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information-overloaded and stimulation-saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens. The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.

The Small Big: Small Changes That Spark Big Influence

Business & Money

Martin, Steve J.

Goldstein, Noah J.

Cialdini, Robert B.

Management & Leadership

Tantor Audio

At some point today you will have to influence or persuade someone-your boss, a co-worker, a customer, your spouse, your kids, or even your friends. What is the smallest change you can make to your request or situation that will lead to the biggest difference in the outcome?In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information-overloaded and stimulation-saturated world, increasingly it is the small changes that you make that lead to the biggest differences.In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens. The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.

Tantor Media, Inc.

Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? 
Which item of stationery can dramatically increase people's responses to your requests? 
How can you win over your rivals by inconveniencing them? 
Why does knowing that so many dentists are named Dennis improve your persuasive prowess? 
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. 
Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways? 
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. 
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Yes!: 50 Secrets From the Science of Persuasion

Profile Books

Yes!: Andere überzeugen - 60 wissenschaftlich gesicherte Geheimrezepte

Hogrefe AG

Yes! (Marathi Edition)

MARTINI, Steve

Literature & Fiction

MEHTA PUBLISHING HOUSE

Todos los días nos enfrentamos a situaciones en las que necesitamos que otros colaboren con nosotros para alcanzar nuestros objetivos. ¿Existe alguna técnica que haga que quieran ayudarnos y satisfacer nuestras demandas? La respuesta es muy sencilla: ¡Sí! Basado en las investigaciones desarrolladas a lo largo de más de seis décadas en el campo de la psicología de la persuasión, este libro contiene multitud de reflexiones acerca de cómo nuestra actitud, nuestra forma de expresarnos o acercarnos, puede ayudar a modificar la conducta de quienes nos rodean tanto en el ámbito personal como en el profesional. Coescrito por los tres mayores expertos en el campo de la influencia, ¡Sí! Te ofrece consejos sobre situaciones concretas analizadas desde una perspectiva científica que te servirán si necesitas un ascenso, conseguir un voto... Porque con pequeños cambios lograrás beneficios incalculables que te guiarán hasta el éxito. PUNTOS FUERTES: Una recopilación de 50 consejos concretos que desvelan cómo la persuasión y la influencia pueden ayudar a conseguir los objetivos. • Los autores presentan una variedad de estrategias efectivas y éticas de persuasión y comentan los elementos necesarios para poder resistirse a las influencias en el proceso de toma de decisiones. • Con ejemplos concretos de herramientas persuasivas que ponen de relieve la eficacia de estas estrategias en diferentes contextos, por ejemplo: en el lugar de trabajo, en las interacciones personales (como padres, vecinos o amigos), etc. • Una guía de recomendaciones fáciles de implementar, que exigen muy poco esfuerzo o coste adicional y que aportan enormes dividendos. • Basado en las investigaciones desarrolladas a lo largo de más de seis décadas en el campo de la psicología de la persuasión, la obra dota al lector de una mejor comprensión de los procesos psicológicos para orientar sus actitudes o comportamientos hacia resultados positivos. • De gran utilidad para los profesionales de cualquier sector y categoría (directivos, abogados, trabajadores sanitarios, diseñadores de políticas, camareros, vendedores, docentes u otros profesionales) y para todo aquel que quiera convertirse en un maestro persuasor.

¡SÍ! (Spanish Edition)

Marketing & Sales

LID Editorial Empresarial, S.L.

Todos los dÃas nos enfrentamos a situaciones en las que necesitamos que otros colaboren con nosotros para alcanzar nuestros objetivos. Â¿Existe alguna tÃ©cnica que haga que quieran ayudarnos y satisfacer nuestras demandas? La respuesta es muy sencilla: Â¡SÃ!Basado en las investigaciones desarrolladas a lo largo de mÃ¡s de seis dÃ©cadas en el campo de la psicologÃa de la persuasiÃ³n, este libro contiene multitud de reflexiones acerca de cÃ³mo nuestra actitud, nuestra forma de expresarnos o acercarnos, puede ayudar a modificar la conducta de quienes nos rodean tanto en el Ã¡mbito personal como en el profesional.Coescrito por los tres mayores expertos en el campo de la influencia, Â¡SÃ! te ofrece consejos sobre situaciones concretas analizadas desde una perspectiva cientÃfica que te servirÃ¡n si necesitas un ascenso, conseguir un voto...Porque con pequeÃ±os cambios lograrÃ¡s beneficios incalculables que te guiarÃ¡n hasta el Ã©xito.

¡Sí! (Acción Empresarial) (Spanish Edition)

Skills

50 segreti della scienza della persuasione

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