Innovation and Entrepreneurship provides a very practical and thoroughly researched introduction to innovation and entrepreneurship. It incorporates the core theme of entrepreneurship within the fabric of innovation and is complemented by a broad range of new case studies across many different industries. The text covers the latest core information about innovation and the disciplined and systematic approach that has led successful innovative companies to their market leading positions and to achieve business success. This is blended with the entrepreneurship aspects of activity that lead to innovation, often in smaller firms and in niches of larger organisations. It provides a systematic breakdown of systematic innovation capabilities and both detailed case studies and mini cases of innovative companies and of entrepreneurs for students and business people to learn from.

Innovation and Entrepreneurship: Creating New Value

Business & Money

Samson, Danny

Gloet, Marianne

Business Development & Entrepreneurship

Oxford University Press

See the best price to sell, buy, or rent books by Gloet, Marianne. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Gloet, Marianne

See the best price to sell, buy, or rent books by Gloet, Marianne. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Innovation and Entrepreneurship: Creating New Value