<p>Adopting a process-based approach that draws heavily on Business Process Re-Engineering (BPR), this book integrates marketing with other aspects of management such as strategy, organizational theory, strategic financial management and management accounting.</p>

Strategic Marketing Management: A Process Based Approach

Business & Money

Luiz Moutinho

Geoff Southern

Marketing & Sales

Cengage Learning EMEA

See the best price to sell, buy, or rent books by Geoff Southern. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Geoff Southern

See the best price to sell, buy, or rent books by Geoff Southern. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Strategic Marketing Management: A Process Based Approach