While a week may be a long time in politics, two years is an eternity in today's e-Business age. Since the first edition of this book was published in 1997 the growth of e-Business has been phenomenal and has impacted on all aspects of marketing. Time is now measured at net speed where time to market is calculated in days and weeks rather than months or years. This new edition has been written to reflect these changes.

Marketing in the Digital Age

Business & Money

O'CONNOR, John

Galvin, Eamonn

Marketing & Sales

Ft Pr

"At last! A superbly crafted book that blends theory and practice! Electronic Marketing: Theory and Practice for the 21st Century describes how all aspects of the electronic revolution have revolutionised marketing." Dr. Linda D. Peters, School of Management, Univeristy of East Anglia

Electronic Marketing: Theory and Practice for the Twenty-First Century

Evans, Martin

Pearson Education Canada

See the best price to sell, buy, or rent books by Galvin, Eamonn. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Galvin, Eamonn