Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.

Modern Marketing Research Concepts, Methods, and Cases

James, Taylor

Fred M. Feinberg et.al.

Thomas Kinnear

Cengage

See the best price to sell, buy, or rent books by Fred M. Feinberg et.al.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Fred M. Feinberg et.al.

See the best price to sell, buy, or rent books by Fred M. Feinberg et.al.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Modern Marketing Research Concepts, Methods, and Cases