Three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Don't get us wrong. While the authors have nothing against cows in general--they love steak--they do have a problem with Sacred Cows. Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. For example: --Always Trust Your Research. BANG. Research should be used to demystify decisions, not make them for you. --The Customer Is Always Right. BANG. Except in those instances when they are woefully wrong. --Always Focus on Solving the Problem. BANG. Focusing instead on the opportunity not only solves the problem but leads to more imaginative and lasting solutions. --Follow the Leader. BANG. Doing so only plays to his strengths, not yours. After all, he drives the category. --Focus on the Numbers. BANG. Great numbers are a by-product of great strategies. --Teams Create the Best Solutions. BANG. Team dynamics usually kill great ideas. --Internal Competition Leads to Better Results. BANG. It only leads to resentment. In this hysterically irreverent and wise book, Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples.

Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture

Business & Money

Bernstein, David

Fraser, Beau

Schwab, Bill

Management & Leadership

Tantor Audio

"Teams Create the Best Solutions." BANG. "Always Trust Your Research." BANG. "It's Okay to Put Up with Jerks, If They're Talented." BANG. When you think about it, there are a lot of Sacred Cows grazing lazily in the halls of corporate America. And we think it's time someone shot them. Dead. Don't get us wrong. While the authors have nothing against cows in general (they love steak), they do have a problem with Sacred Cows. Blindly doing things because . . . well . . . that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. This is the funniest--and truest--business book you'll ever read. Not only do the authors demonstrate how to identify and kill the Sacred Cows in your workplace, they also reveal brilliant alternatives that will put your career in overdrive and help make your business more profitable, innovative, and happy. From branding ("Branding Is Expensive." BANG.) to leadership ("Follow the Leader." BANG.) to hiring ("Only Hire Someone Who Has Done the Job Before." BANG.) no Sacred Cow is left standing. Oh, and here's another Sacred Cow of business books: "No one reads flap copy." BANG!

Grand Central Publishing

A morte le vacche sacre. Perché seguire le vecchie regole non porta sempre al successo

Elliot

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