<p>Understand the business of sports through a practitioner’s perspective. Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage readers to get actively involved and engaged in the process of sports entertainment.</p>

Sports Marketing

Clow, Kenneth E.

Fetchko, Michael

Roy, Donald

Sports & Outdoors

PRENTICE/HALL

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Books by Fetchko, Michael

See the best price to sell, buy, or rent books by Fetchko, Michael. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Sports Marketing